LinkedIn is the leading social networking site for professionals and businesses. LinkedIn has more than 300 million users as of May 2014, and most of them are professionals. What this means for accountants is that there are 300 million
Create a Profile That Simply Cannot Be Ignored
Be sure to include all the necessary information on your LinkedIn profile. It should include all your education, work experience and any other volunteering and training programs that you may have participated in. Also be sure to put up a professional profile picture.
Connect with Groups on LinkedIn
LinkedIn offer opportunities for professionals to connect with other industry professionals. There are numerous groups that cater to specific industries. Don’t just limit yourself to groups that cater to CPAs and accountants, you should also join groups that are relevant to your interests and other activities. Following are a number of CPA –affiliated group categories you should be on the lookout for:
Personal Financial Planners
Government Auditors Groups
International CPAs Associations
There are hundreds of groups on LinkedIn that you could select from. Be sure to check out the profiles of leaders in your industry on LinkedIn and see the groups that they follow. This will enable you to get closer to their circle and increase your chances of visibility. Most accountants look for groups with thousands of members, as it increases the credibility of the group, but on the downside, it decreases the chances of being noticed. So be sure to join and remain active on smaller groups also.
Connect with People
Whether you have met someone at a conference, at a coffee shop or via other networking and social events, be sure to immediately connect with them on LinkedIn. You should make it a habit to add at least 3-5 people to your LinkedIn network each week. However, be sure they are professionals and not just random people.
Join Company Pages
Most huge companies have dedicated pages on LinkedIn also. These companies use these pages to connect with their customers, make important announcements and look for competent professionals. Make sure you have joined those company pages in order to remain knowledgeable of any news updates or job openings.
The great thing about LinkedIn is that it is free, and that it enables you show off your skills and talents. However, just like everything that offers potential for growth, it requires effort and diligence in order to reap benefits. There are thousands of CPAs and accountants looking for better professional opportunities each day, but it is those who are in sync with the demands of the Digital Age who have greater chances of succeeding. And that’s exactly why you need to tap into technology right away!